Shopping in Seoul: 28 Popular Korean Clothing Brands to Buy – Seoulistic

Seoul, the fearless capital of South Korea is quickly claiming the spotlight for fashion. And if you want to go shopping in Seoul, here are some of the hottest Korean clothing brands that you’ll want to know. Grab your memo pad because it’s time for Shopping in Seoul 101! 😀

Note: To make your Seoul shopping experience more convenient, we tried to include all the links straight to one hot-spot, Myeongdong (some on the list do not have stores in Myeongdong and some may be more convenient to buy online!). Also, go to their official sites to see more pictures of their apparel.

1. Bean Pole – The designers of the 2012 South Korean national Olympic team have been around since 1989. Their official website ( says their clothes have a “neo traditional” look, which kind of makes sense. We think it’s just easier to say that their clothes look similar to Polo by Ralph Lauren ;). Oh yea and Gwyneth Paltrow, Prison Break Guy (Wentworth Miller), G-Dragon and Tiffany (of Girls’ Generation) have lent their beautiful faces and sexy bods for Bean Pole ads. Kpop + white people in Korean advertisements? Sold!

→ Style: similar to Polo by Ralph Lauren
→ Celebrity Models: Gwyneth Paltrow, Prison Break guy, G-Dragon, Tiffany
→ Official Site:
Google Map:  Beanpole – Myeongdong


2. Who.A.U – If you’re shopping in Seoul and are a fan of surfing and that California beach lifestyle, Who.A.U is perfect for you. The store advertises itself as the “California Dream.” And why not. Just put on one of their polo shirts and plaid shorts and see if you feel like a sporty Californian in a black and white photo (just like Hollister and Abercrombie & Fitch!).

Branches throughout Korea and a few in China and America. See the Who.A.U official website for specific store locations.

→ Style: similar to Abercronbie & Fitch / Hollister
→ Celebrity Model: N/A
→ Official site:
Google map: Who.A.U – Myeongdong


3. Codes Combine – Codes Combine features the very famous Jang Keun-suk and Go Junhui in their advertising campaign wearing dark clothes, dark eye makeup, some form of leather pants, leopard skin, fur on men, and other super edgy Korean fashion. But that’s just  the marketing campaign. According to their site, they’re more focused on layering and neutral tones. Oh, and they have a pretty sexy underwear line too 😉

→ Style: Really big on layering & neutral tones (via Codes Combine).
→ Celebrity Model: Jang Keun-suk, Go Junhui,  Jang Dong Geun, Yoon Eun Hye
→ Official Site:
Google Map: Myeongdong


4. BANC – If you’re shopping in Seoul for a youthful Korean clothing brand, BANC is where it’s at. They specialize in their own lego inspired characters, with lego Superman, lego Batman and a host of other fun characters. They’re also known for their cute Pucca prints. BANC is a cool brand to rock hoodies, sweaters and watches if you’re a 7-year old lego builder at heart.

→ Style: characters (lego, pucca, etc.) on hoodies/sweaters/watches
→ Celebrity Model: N/A
→ Official Site:
Google Map: n/a


5. Colonize – Another really fun Korean fashion brand is Colonize. Just like BANC, Colonize specializes in their own originally characters such as Lava Boy, Bubble Monster, Movement Girl among others. The colors are really bright and youthful, hopefully just like you!

→ Style: jackets/hoodies with their characters
→ Celebrity Model: N/A
→ Official Site:
Google Map: Cheon-ho Dong (천호동) (no Myeongdong outlet)


6. BSX – Want to look like G-dragon?! BUY THIS! Well… at least if you believe in the advertising 😉 BSX is another Korean clothing brand that stays on the simple side with singular tones or simple/classic patterns.  Maybe saving money on fabric dyes is why this brand is also on the affordable side. The fashion is safe, it’s affordable, and there’s G-Dragon. ‘Nuff said.

→ Style: Simple and Vintage (according to BSX)
→ Celebrity Model: G-dragon
→ Official Site:
Google Map: Myeongdong


7. DOHC – Although DOHC has classic and simple tees, shirts and pants, it’s definitely has its fair share of splashier patterns and designs. It also has those “old-style” Christmas sweaters that seem to be in such vogue these days. And although they don’t have any official celebrity models that we know of, here’s a bunch of celebs wearing their  stuff.

→ Style: “Multi Casual” (According to DOHC)
→ Celebrity Model: Caroline Trentini
→ Official Site:
Google Map: Myeongdong Lotte Department Store (7th Fl)


8. ASK (Enquired) – British clothing mixed in with a bit of Korean fashion? That’s like sounds super preppy. Maybe it is. But it’s also got a pretty darn Korean flair to it. This trendy European-style brand is also the parent company to DOHC (see above). Check this brand out if you want to look like Prince William 😉

→ Style: It is a major Korean promoter of clothing based on the Britain Code (the British Flag is used in most of their clothing). Somewhat similar to ‘Tommy Hilfiger’
→ Celebrity Model: Some previous models include famous Korean stars such as Kara & Joo Won for their 2010 Fall catalog.
→ Official Site:
Google Map: Lottle Department Store “Young Plaza”


9. Banila B – Basic, Comfort, Free, and Easiness,” is the motto that Banila B targets (according to their website). Banila B is a Korean casual brand combined with a bit of girlish sensibility. If you are into chic style clothing, you really ought to check this place out. Banila B can be categorized as ‘basic casual’ wear with a pinch of trendiness. It’s a trusted brand for people who are more refined and like showing off to the general public that they are unique and have a sense for fashion. Pricing is not too harsh on the wallet either 😉

→ Style: Style is very colorful and has a playful scheme to their clothing line (especially their actual shop outlet – it’s almost like “Barbie” land, if you know what we mean).
→ Celebrity Model: The whole gang of Girl’s Generation has been known to wear Banila B.
→ Official Site:
Google Maps: Lotte Department Store in Myeongdong


10. Crux – “Tradtional Casual Brand” is what Crux shoots for. Koreans seem to really embrace the European trend and like to incorporate it into their own Korean fashion. The design philosophy is British Fashion (similar to that of ‘ASK Enquired’). Crux’s clothing line ranges from flashy to the basics which includes checkered shirts and jackets for both men and women. Great quality.

→ Style: Similar to that of ASK Enquired (#8 on the list). It’s for guys and gals with a fashion sense who admire British youth culture.
→ Celebrity Model: Previous models include 2AM singer Changmin, Epik High rapper Mithera, and IU.
→ Official Site:
Google Map: Lottle Department Store “Young Plaza”

Keith Kim is a Korean-American who has been living in Korea for almost a decade. Being in a unique position as both a Korean and a non-Korean, he's put all his experience and knowledge for surviving in Korea in Survival Korean . Read it to learn how you can survive in Korea. Follow him on Facebook, YouTube, and Instagram.


  1. UFC 252 says:

    UFC 252: Miocic vs. Cormier 3 is an upcoming mixed martial arts event produced by the Ultimate Fighting Championship that will take place on August 15, 2020 …

  2. Arbaz ALI says:

    here you can check all the information about iqama

  3. MOI Qatar says:

    Here you can learn and take information about this Moi Qatar

  4. British clothing mixed in with a bit of Korean fashion?

  5. The next edition of Tour de France which is the 107th edition is to start September 20th, 2020. The route is to be an anticlockwise direction and moves towards the southern part of the country. It is going to pass through the Provence, Atlantic coast, Cevennes, west-east crossing, Pyrenees, as well as Jura, La Planche des Belles Filles and Alps.

  6. Anyone who wants to watch all UFC 252 fights online,
    the Globosat channel offers the CombatePlay service,
    which the user can subscribe to and only listen online.
    UFC Fight Tonight
    UFC Fight Event News

  7. SM-liiga on yksi Yhdysvaltain tunnetuimmista tapahtumista. Ei vain Yhdysvallat, vaan myös ihmiset ympäri maailmaa nauttivat tästä tapahtumasta. Tästä syystä monet fanit eivät voi saada mahdollisuutta nauttia suosikkitapahtumistaan ​​istuen areenalla. Joten suuri osa faneista katselee suosikki SM-liiga-live-suoratoistoaan televisiokanavalla.Jos haluat nauttia SM-liiga Jääkiekon elää. On monia kanavia, jotka lähettävät SM-liiga suorana lähetyksenä. Helvetti, sinun pitäisi tietää siitä. Joten missä tahansa oletkin, voit nauttia SM-liiga Livestä. Jos on ongelma, sinulla on monia ratkaisuja tähän. Älä paniikoi, nauti vain Suomen Jääkiekko-live-streamistasi kanavalla. Joskus viralliset kanavat voivat vaurioitua tai fanit haluavat katsoa muita kanavia tapahtumassa. SM-liiga Live Online -pelissä on monia kanavia.

  8. 24h spa 2020 says:

    Spa 24u 2020 is een van de bekendste evenementen in de VS. niet alleen de VS maar ook mensen over de hele wereld genieten van dit evenement. Om deze reden kunnen veel fans niet de kans krijgen om van hun favoriete evenement te genieten door op de locatie te zitten. Fans kunnen 24h spa 2020 Online op hun Ipad, Mac, pc, pc of een ander Android-apparaat. Ze kunnen de onderzoeken op elk punt, elke plaats en overal ter wereld bekijken en bekijken. Op deze manier kunt u genieten van uw favoriete Spa 24h 2020 Live Stream Online. We waren van plan om de meest verhoogde kenmerken live Gushing-organisaties aan te bieden tegen de beste kosten.

  9. UFC 255 Live says:

    UFC 255 Live Stream Online Free
    UFC 255 live Stream online. this fight between Deiveson Figueiredo vs. Cody Garbrandt fight Live here
    ufc 255 fight live on air tv all details this fight are here. all everything are here. Valentina Shevchenko vs. Jennifer Maia
    fight here. you can watch live Fight here. ufc 255 live Stream online

  10. methukjf says:

    Tyler Herro Mean Mug T Shirts
    Who Seeking, Tyler Herro Mean Mug T Shirts , Tyler Herro Mean Mug Shirt Special Lunch Tyler Herro Mean Mug T Shirt For Tyler Herro Fans Grab now >

  11. This Is Our Official, Joy Fm T Shirts for Turkeys 2020 , Joy Fm T Shirts for Turkeys , Hoodie , Sweatshirt , Shirt Special Lunch For Joy Fm Fans Gonna Celebrating 2020 Turkey Day >

  12. Four Seasons Total Landscaping Merch
    Willing To Wear , Four Seasons Total Landscaping Merch , Official 4 Seasons Total Landscaping Merch , 4 Seasons Landscaping T Shirt , 4 Seasons Total Landscaping Shirt Grab Now Asap >

  13. ornaments says:

    The route is to be an anticlockwise direction and moves towards the southern part of the country. , you really ought to check this place out. Banila B can be categorized as ‘basic casual’ wear with a pinch of trendiness. you are into chic style clothing, you really ought to check this place out.

  14. Tejar says:

    This is truly an practical and pleasant information for all. Thanks for sharing this to us

  15. amazing post help me aloott. .

    the Oscars 2021 ? Watch on ABC.COM and the ABC app. Tune in to the 92nd Oscars through your TV provider..

  16. john says:

    Needed to compose you a very little word to thank you yet again regarding the nice suggestions you’ve contributed here.

  17. The two fighters were originally scheduled to fight March 20 at UFC on ESPN 21 in Las Vegas. It never transpired, however, because Du Plessis (15-2 MMA, 1-0 UFC) encountered visa issues.

  18. Furthermore, Every one of the matches will be played in Argentina and Colombia in nine arenas! Most importantly, here we have recorded all the arena’s names and the fixtures with the authority date and time. . Truth be told, 12 groups took part in this competition. Watch Copa America 2021 Live Online | How to Watch Copa America 2021 Live Stream HD | CONMEBOL Copa America 2021 Worldwide TV Broadcasting The Copa America is one of the world’s most popular South American men’s soccer championships that is organized every year by the South America Football Association, also known as CONMEBOL. This annual football event is not only

  19. Rio APK says:

    Hey, thanks for sharing such a awesome content.

  20. UFC is the most popular event and the UFC 264 is between the Poirier vs. McGregor 3. The event would be starting on the 10th of July, 2021.

  21. Though the Olympics will be taking place in 2021 due to the postponement, they will continue to be officially branded as the 2021 Tokyo Olympics Live Online.

  22. Unsparing boxers who will face Manny Pacquiao is the holder of two welterweight champion belt IBF and WBC, Errol Spence Jr . The Pacquiao vs Spence Jr Live Online match will take place at the MGM Grand Arena, Las Vegas, Nevada, United States.

  23. UFC 264: Poirier vs. McGregor 3 is an upcoming mixed martial arts event produced by the Ultimate Fighting Championship that will take place on July 10, 2021 at T-Mobile Arena in Paradise, Nevada, part of the Las Vegas Metropolitan Area, United States. Watch UFC 264 Live

  24. Nuacem is an AI-powered Omnichannel Customer Engagement Platform that offers the full features and capabilities required to build sophisticated Customer Engagement, Experience, and Support solutions built for Enterprises.

  25. The story of the Targaryen civil war that took place about 300 years before events portrayed in “Game of Thrones.” House of the Dragon

  26. Markets News says:

    When South Africa’s president, Cyril Ramaphosa, addressed the nation on July 12 amid violence and destruction of property in components…

    Markets News

  27. ShutterstockQuite a lot of research present that daylight financial savings time harms folks’s choice making processes because of the disturbance…

    Financial Help

  28. Bing News says:

    MicrosoftMicrosoft has reportedly been awarded a ten 12 months contract value near US$22 billion, to offer 120,000 military-grade augmented actuality…

    Bing News

  29. Baby Cares says:

    Youngster care insecurity can improve stress and anxiousness and reduce high quality of life. Damir Cudic/E+ Assortment through Getty PhotographsYoungster…

    Baby Cares

Leave a Reply

Your email address will not be published. Required fields are marked *