This small mall located in the center of Insadong’s main street is one household name here in Seoul. With over 70 shops, there’s lot of window-shopping to be done and cute, quirky items for purchase. Popular goods to pick up at Ssamzigil include jewelry, scarves and collectable miniatures. On the top floor, there is also a nice rooftop space perfect for taking selfies. If you’re looking for traditional things to buy in Seoul (or even if you’re wondering what souvenirs to buy in Korea), Ssamzigil is a good bet. The shops here have a host of cool traditional Korean goods to buy.