When walking up from Hongik University Station, exit 9 to the main Hongdae Area, most people will pass through this street. Because cars used to park in the middle, it was called Parking Alley, but now the name has just stuck without the parked cars. The shops in this area have standard items at very affordable prices. This Hongdae shopping street is also filled with boutique shops that have edgier fashions, such as bold t-shirt prints with loud statements and hats that require a certain level of confidence. Many of the shops stay open until midnight on weekends for those who need an extra sweater on the way to the club.